In social media generally, as well as my experience around the web for Dell, one of the great benefits/values of the conversations across the web is simply in "listening"....learning from that and the engagement arising from those conversations.
Check out this SlideShare Presentation by Radian6's David Alston. Its a great list of the kinds of conversations that are important to business and allow you opportunities to learn and get even better at what you do. Those top 10 are:
1. The complaint
2. The compliment...people love to be heard on both one and two
3. The problem or glitch or issue
4. A question about you, your products, services or company
5. Looking at how a "campaign" is being received by your customers or others
6. The Crisis...or maybe the early warning system to a crisis
7. Your competitors
8. What the crowd or 9. influencers think of you? Essentially, "YOUR" reputation...because ultimately people give you a reputation, its not really "yours."
10. Identify points of need in what your customers are saying and experiencing so you can be even better
Hope you enjoy it
1 comment:
Thanks for sharing this Richard. And great seeing you last week. And for those checking out the preso the top 11 reasons to put off social media all have a counterpoint that I talk about during the presentation (just so it doesn't look like I'm advocating putting things off :)
Keep in touch Richard. CHeers. David
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