“I feel for Mark because he sometimes people don’t understand his personality. I wanted to show a more human side of him and share with everyone the Mark I know. I asked the hardest questions that no one has succeeded in earning answers, and we all shared in his responses.
I’m lucky and thankful of my friendship with Mark and the time
I was able to spend with him at SXSW.”
You can watch the interview here: http://www.techcrunch.com/2008/03/10/mark-zuckerberg-sarah-lacy-interview-from-sxsw/ and see all the hoo haw here
Jeff Jarvis, a pro on the media and of the media, noted she failed to understand her audience. Perhaps its a question of her style...and yes, she made mistakes.
Here is another thought: was the audience really ready for conversational interviews?
Maybe what has happened here is symptomatic of the challenge to conversational marketing? Are we all stuck in the mold of wanting "mass media" interviews? Are we so used to traditional mass media interviews and marketing that it is ingrained deeply within us, so deeply that old ways of what interviews "should be" prevail in our own expectations?
I dont know ....I was not there.....but it's a questions worth asking.
Maybe you have a perspective or thought
