Monday, September 10, 2007

Is it a) brand? b) markets? c) Corporate Reputation? d) all of the above???



I just finished some "rudimentary" searches over on Technorati. I think the findings are most interesting.

Without getting into a "semantics" game about where or whether lines exist between these topics/professional practices or whether, in fact, these "topics" all merge together in the world of web 2.0 and conversations to form a single whole, the results are at least worth pondering.

I'll call it a "poser"



  • 15,588 blog posts about corporate reputation


  • 53 blogs about corporate reputation



  • 1,178,601 blog posts about marketing


  • 10,779 blogs about marketing



  • 1,251,089 blog posts about brand


  • 4,806 blogs about brand
Thoughts?

1 comment:

Anonymous said...

Richard,
I think that this shows that most of us tend to tag our posts with the simple, most often used terms. So, we all tag as Marketing.

However, those that have a clear focus on a well defined niche like corporate reputation are well advised to tag with this less-used but more precise term. They will rise to the top of searches much more quickly.