Austin Workshop November 2007 | Social Media Club Workshop
Hope you can join the Social Media Club for this great workshop!
Social Media Club Workshop: Starting the Conversation
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Austin Workshop November 2007
Come join our Austin Workshop Team, Dell’s Digital Strategy Team, and other social media champions to learn everything you need to know about how to Start Conversations with Customers. In this day-long workshop, you will learn how social media can propel your business to the next level and build stronger relationships with the markets you serve. Whatever your industry, if you are striving to launch a social media program and have real conversations with your customers, this workshop will prepare you for the journey ahead. If you have already embarked on the journey but need to get to the heart of what matters, this workshop will illuminate your path.
November 6, 2007
8:30am - 5:30pm
Cost: $299 Per Person Non-Members
Early Registration Price of $199 through October 26
Social Media Club Professional, Small Business and Corporate Members, $149
Location: Dell’s HQ
Agenda: Please see the workshop agenda for more details.
*An additional discount is available to students, registered not-for-profits, and groups. Contact workshop@socialmediaclub.com.
For more information on the benefits of attending the workshop, please read the Starting the Conversation Overivew.
The Austin, TX Workshop Team
Leading this workshop is Texas’ own Connie Reece, with a keynote from Shel Israel and facilitation by Social Media Club Co-Founder Chris Heuer. We will also be joined by social media expert Kami Huyse.
Wednesday, October 24, 2007
Tuesday, October 16, 2007
PR at Its Best: Dennis Spring's New Webcast
Had a great conversation with Dennis Spring, Spring Associates, to launch his new program "PR at its Best." We talk about building a career with a breadth of experience, the changes impacting communicators and communications, the inter-relationship of social and mainstream media, "mind flips", tools, Dell and ultimately humanizing corporations, trust and corporate reputations. Its 36 minutes and the link is here (if it doesnt post itself from the site):
ScribeMedia.Org » PR At Its Best: Richard Binhammer, Director of Corporate Communications, Dell
Hope you enjoy.
ScribeMedia.Org » PR At Its Best: Richard Binhammer, Director of Corporate Communications, Dell
Hope you enjoy.
Friday, October 12, 2007
Forrester Groundswell Awards Creates Category for Powerful Changes at DELL
Thanks to Forrester for the consideration and selection to be among their Groundswell Award winners.From the Forrester News Release:
"In addition, a special award was designated to capture the powerful changes happening across all functions of one particular organization. Dell Social Media and Community Initiatives were recognized for excellence in transformation"
Excerpts from Charlene Li and Forrester follow. http://blogs.forrester.com/charleneli/
Dell
"We created this new category to capture the powerful changes happening across all functions at Dell. The Dell Customer Advocate program, which pursues fast resolution of support problems, decreased the negative share of online comments about Dell by 25%. Direct2Dell, Dell's frank and informative blog, generates 3.5 million page views per month. Ideastorm, Dell's innovation community, tallied 500,000 votes for over 7,000 ideas and generated a new product, Dell PC's with Linux pre-installed. And Employee Storm, an internal idea community, has generated 2,700 ideas and seen visits from 22% of Dell's employees."
Congratulations to all the winners...some great and exciting things here:
ListeningWinner: Schwab's Money and More Private Community of Gen Xers empowered by Communispace (Schwab and Communispace)
Finalist: Alli Research Communities (GSK Consumer Healthcare and Communispace)
Finalist: Brand Monitoring for Verizon FiOS (Verizon and Umbria)
Talking
Winner: Chevy Aveo Livin' Large Campus Challenge(Chevrolet and Weber Shandwick)
Finalist: USA Cycling Championships Community Toolbar (USA Cycling Championships and Conduit)
Finalist: Dorm Survival Guide Group and Application for Facebook (Target and AKQA)
Energizing
Winner: NetShops Social Merchandising (NetShops and PowerReviews)
Finalist: Fiskateers Scrapbooking community (Fiskars and Brains on Fire)
Finalist: Carnival Connections (Carnival Cruises)
Supporting
Winner: Nike's Jordan Brand Breakfast Club (Nike and Blast Radius)
Finalist: Agile Software Commons (Rally Software)
Embracing
Winner: Salesforce.com Idea Exchange at ideas.salesforce.com (Salesforce.com)
Finalist: South Beach Diet Research Community (Kraft and Communispace)
Finalist: Swisscom Mobile Labs (Optaros and Swisscom Mobile)
Managing
Winner: Avenue A Razorfish wiki
Finalist: ORT Argentina Virtual Campus Project
Social Impact
Winner: "Design Your Portion of the Border Fence" (Brickfish)
Finalist: Zwinky Virtual Live Earth Fundraiser (Zwinky)
http://blogs.forrester.com/charleneli/
Sounds like a outstanding conference was held in Chicago. Congratulations Forrester and Critical Mass.
Wednesday, October 10, 2007
Paving the Roads to and from Dell with Passion??? Conversations, Rooted in Listening and Learning
Talked a fair bit lately about conversations online and using various web 2.0 tools to realizing real world relationships. Some of them have been a sort of short overview, like man, get the post up.
Today I'd like to put some flesh on the bones. Partially, because some people are asking for more evidence that social media works, partially to fill out the longer story that culminated in David Armano's blog today and last week, as well as the Direct2Dell post/vlog interview by the wonderful and effervescent Lionel.
Here is the "more to" this story.
We first met David when we responded to one his posts about a session he had with a group of students. Like a lot of posts it didn't result in a lengthy conversation but more simply a chance to share perspectives. It sort of stopped there...publicly anyway.
A couple months later that rather regular engagement in conversation made its way to a BusinessWeek Story by David. We didn't know that was coming and I don't recall David ever telling us it was.
Sometime after that we found him on slideshare.net -- shocked to see that his presentation on "Twitter Blogs and Customer Experience" not only included the RichardatDELL comments, but David's review and commentary about some of the work we were doing to change www.dell.com. He had taken the time to assess and provide constructive feedback to us, also examining direct2dell and Ideastorm
There it was: a Naked conversations. "They" are talking about you whether you like it or not.
There it was: Transparency. Losing control -- we didn't ask for a public review of Dell.com (although we certainly get them and have learned how to listen and digest that too) or his other notations about our moving into the realm of social media (Ideastorm, Direct2dell...it was and is all there).
And now there are his ideas about geek chic discussed in the vlog and lots more.
And for doubters.....hey, we are ok.
In fact, we even started our meeting with David presenting a Dell "where we are at" overview. The slides? The first group of slides were Armano's own slides because our listening to him has infused our development and directions.
While we engage and enter conversations, we are also listening closely -- on Ideastorm, direct2dell, our forums, and the bloggers who choose to comment on us. We do not always agree with what we hear. We cannot always comment on what is being said. But we do listen.
David was thoughtful. He was constructive. He had something to say and did it well. And we began listening more. One of my good blog outreach "friends" was looking for a replacement for Cathy Sieria's blog (Passionate Users)...I told him it had to be Armano's. He blogged my thinking.
We began to let David know we were listening and exchanging views from time to time. And that all came together in a full day of meetings with David.
We shared ideas, discussed with David some things he might not have been aware of and solicited his feedback. He had done his own homework too. We also just got to connect -- real world, real conversations. There were several reasons for connecting:
1. This week some of our folks join David at the Forrester conference in Chicago, so our meetings helped get the presentation planning underway.
2. David had joined Critical Mass, an agency that does some work for us, so why not get him to come and meet some of the folks involved in social media
3. David didn't know, but we had been following him, his thinking and some of his graphics after we stumbled upon them. As I noted we started "listening" to David quite a while ago.
Good Ole Dialogue, free form
Now, I've been in government relations/lobbying and communications business all my career...and for social media "newbies" (like me) or those wondering about all these changes, there is something that is very refreshing about these changes impacting business and communications beyond the listening to your stakeholders and people.
The chance to sit down in a room, person to person, have a great conversation, share and dialogue...throw the briefing notes out, just share and kick things around. Sure, we used some formal power points to give an overview of what all we have underway. We demonstrated some tools we use and that we hope will emerge from the "development" stage soon ....but the meetings value was in the two way exchange. And David blogged about it and so did we....and guess what???? We are all ok.
OK...BUT Passion? Now whats that about
Not only are we ok, we didn't "plan messages" and look what emerges. Geek shiek, yes.....but David picks up on "our passion". When I first read that I thought, excuse me???? WTF?????????
Can you imagine putting in your executive briefing note "show passion"? Or how about a tech trade or mainstream media story " they are passionate about this"? Wow....that's an interesting note by David. Sort of stopped me
Well, ok....so our being passionate showed through. It makes us human. That's ok too. And I suppose, when we stumble (as we have and as we will again) perhaps people will remember "well they are passionate", even if we make mistakes. Since this is all new turf we are likely to drop some balls occasionally...and in the meantime, some will know we are "passionate."
I hadn't thought about that coming through in our meetings. In the world of "business" and "management," is it ok that someone saw and reported on our passion? I thought for a while....why not? OK then :-)
And our passion for David Armano is now public too. What Lionel didn't mention on direct2dell.com today is that Logic+Emotion has been added to the blogroll.
I hope we get to listen and learn more. I look forward to more passionate discussions with David...and likely others, now that I think about it.
Today I'd like to put some flesh on the bones. Partially, because some people are asking for more evidence that social media works, partially to fill out the longer story that culminated in David Armano's blog today and last week, as well as the Direct2Dell post/vlog interview by the wonderful and effervescent Lionel.
Here is the "more to" this story.
We first met David when we responded to one his posts about a session he had with a group of students. Like a lot of posts it didn't result in a lengthy conversation but more simply a chance to share perspectives. It sort of stopped there...publicly anyway.
A couple months later that rather regular engagement in conversation made its way to a BusinessWeek Story by David. We didn't know that was coming and I don't recall David ever telling us it was.
Sometime after that we found him on slideshare.net -- shocked to see that his presentation on "Twitter Blogs and Customer Experience" not only included the RichardatDELL comments, but David's review and commentary about some of the work we were doing to change www.dell.com. He had taken the time to assess and provide constructive feedback to us, also examining direct2dell and Ideastorm
There it was: a Naked conversations. "They" are talking about you whether you like it or not.
There it was: Transparency. Losing control -- we didn't ask for a public review of Dell.com (although we certainly get them and have learned how to listen and digest that too) or his other notations about our moving into the realm of social media (Ideastorm, Direct2dell...it was and is all there).
And now there are his ideas about geek chic discussed in the vlog and lots more.
And for doubters.....hey, we are ok.
In fact, we even started our meeting with David presenting a Dell "where we are at" overview. The slides? The first group of slides were Armano's own slides because our listening to him has infused our development and directions.
While we engage and enter conversations, we are also listening closely -- on Ideastorm, direct2dell, our forums, and the bloggers who choose to comment on us. We do not always agree with what we hear. We cannot always comment on what is being said. But we do listen.
David was thoughtful. He was constructive. He had something to say and did it well. And we began listening more. One of my good blog outreach "friends" was looking for a replacement for Cathy Sieria's blog (Passionate Users)...I told him it had to be Armano's. He blogged my thinking.
We began to let David know we were listening and exchanging views from time to time. And that all came together in a full day of meetings with David.
We shared ideas, discussed with David some things he might not have been aware of and solicited his feedback. He had done his own homework too. We also just got to connect -- real world, real conversations. There were several reasons for connecting:
1. This week some of our folks join David at the Forrester conference in Chicago, so our meetings helped get the presentation planning underway.
2. David had joined Critical Mass, an agency that does some work for us, so why not get him to come and meet some of the folks involved in social media
3. David didn't know, but we had been following him, his thinking and some of his graphics after we stumbled upon them. As I noted we started "listening" to David quite a while ago.
Good Ole Dialogue, free form
Now, I've been in government relations/lobbying and communications business all my career...and for social media "newbies" (like me) or those wondering about all these changes, there is something that is very refreshing about these changes impacting business and communications beyond the listening to your stakeholders and people.
The chance to sit down in a room, person to person, have a great conversation, share and dialogue...throw the briefing notes out, just share and kick things around. Sure, we used some formal power points to give an overview of what all we have underway. We demonstrated some tools we use and that we hope will emerge from the "development" stage soon ....but the meetings value was in the two way exchange. And David blogged about it and so did we....and guess what???? We are all ok.
OK...BUT Passion? Now whats that about
Not only are we ok, we didn't "plan messages" and look what emerges. Geek shiek, yes.....but David picks up on "our passion". When I first read that I thought, excuse me???? WTF?????????
Can you imagine putting in your executive briefing note "show passion"? Or how about a tech trade or mainstream media story " they are passionate about this"? Wow....that's an interesting note by David. Sort of stopped me
Well, ok....so our being passionate showed through. It makes us human. That's ok too. And I suppose, when we stumble (as we have and as we will again) perhaps people will remember "well they are passionate", even if we make mistakes. Since this is all new turf we are likely to drop some balls occasionally...and in the meantime, some will know we are "passionate."
I hadn't thought about that coming through in our meetings. In the world of "business" and "management," is it ok that someone saw and reported on our passion? I thought for a while....why not? OK then :-)
And our passion for David Armano is now public too. What Lionel didn't mention on direct2dell.com today is that Logic+Emotion has been added to the blogroll.
I hope we get to listen and learn more. I look forward to more passionate discussions with David...and likely others, now that I think about it.
Thursday, October 4, 2007
Working Conversations/Real Relationships
Web 2.0 tools enable conversations and over time foster relationships. They humanize companies and build trust. Those are the assertions.They work.
Who would have thought that one of the first people who received a little comment and conversation starter about Dell's next chapter and the new chapter(see 2 posts ago on working conversations) , would go on to comment publicly in a slide share about us and eventually end up in Austin, wearing a cowboy hat (David Armano on left)? I borrowed one, although I have my own...from the same store.
Bringing conversations to life and real relationships allow us to share and grow -- listen and learn. That's what we do every day....RichardatDELL, JohnPatDELL, Lionel, Caroline, Bob, Sean, Geoff + team and many others. David has helped us along the way (he'll see how tomorrow in a power point). We have been listening a lot to learn and grow.
So its my pleasure on behalf of all us at Dell to welcome David and his Logic + Emotion to Austin :-)
PS: I have boots already...I couldn't convince David to buy any. Connie...another conversationalist. Thanks for joining too.
Is the Word Conversation Cliched
another great "poser"...i wonder if it may not be over used, Im not sure its used properly
Wednesday, October 3, 2007
PR 2.0 - Silicon Valley
PR 2.0 - Silicon Valley
The first in what promises to be a thought provoking series....I adore it when Brian "lets loose" and he always has a wealth of resources that should at least make very communicator STOP and THINK!!!
A quotable quote "No matter how tricked-out your press release is with “extras,” if it is still full of garbage, then we’re only placing our trash in a fancier container.....So if the path to writing better, more meaningful, and relevant press releases is a 12 step program, the first step is to move from denial and accept that as is, most releases should be euthanized. In the social economy, attention economy, conversation economy, or whatever you wish to call it, people, and the groups they represent, are now part of the equation, which completely change the game for all of us."
The first in what promises to be a thought provoking series....I adore it when Brian "lets loose" and he always has a wealth of resources that should at least make very communicator STOP and THINK!!!
A quotable quote "No matter how tricked-out your press release is with “extras,” if it is still full of garbage, then we’re only placing our trash in a fancier container.....So if the path to writing better, more meaningful, and relevant press releases is a 12 step program, the first step is to move from denial and accept that as is, most releases should be euthanized. In the social economy, attention economy, conversation economy, or whatever you wish to call it, people, and the groups they represent, are now part of the equation, which completely change the game for all of us."
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