PR 2.0 - Silicon Valley
The first in what promises to be a thought provoking series....I adore it when Brian "lets loose" and he always has a wealth of resources that should at least make very communicator STOP and THINK!!!
A quotable quote "No matter how tricked-out your press release is with “extras,” if it is still full of garbage, then we’re only placing our trash in a fancier container.....So if the path to writing better, more meaningful, and relevant press releases is a 12 step program, the first step is to move from denial and accept that as is, most releases should be euthanized. In the social economy, attention economy, conversation economy, or whatever you wish to call it, people, and the groups they represent, are now part of the equation, which completely change the game for all of us."
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