Its not a simple formula, but rather looking at objectives and what is appropriate to measure...and then getting after it. More about Dell and measurement of social media in a guest post I was invited to post over at Lewis' blog.
Money quote, because no business is perfect and we all want to constantly improve: :-)
These conversations are going to occur whether you like it or not…do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.--Michael Dell in Business Week Discussion.
Thursday, December 11, 2008
Monday, December 8, 2008
Interview with Lee Odden about Social Media: what it is? why use it? How and more
Enjoyed the chance to catch up with Lee Odden over at The Online Marketing Blog. He's running a great series on social media and it is blog worth making sure is in your reader. We covered everything from how to define social media, how to justify business involvement, a look at some of the strategic directions and considerations, as well as measuring success.
Hope you enjoy it too and looking forward to comments... here or there ;-)
Monday, December 1, 2008
Why Dell Uses Social Media
Thanks to Jeremiah Owyang for this video interview with Bob Pearson, our VP of Communities and Conversations.
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