Thursday, January 24, 2008

Seeing RED, for Real. And, Thanks Ideastorm


CHECK IT OUT: www.dell.com/joinred.


Dell makes a Difference. Red makes a difference. Microsoft makes a difference. The Ideastorm community contributed to Dell making a difference. Now you can make a difference too.


Im trying to make a difference using social media to promote RED too.
I believe in this strongly and have for a long time. In fact, I worked with Health Minister, Perrin Beatty in a Conservative Canadian government to develop and deliver Canada's first national policy on AIDS back in the 1980s, when many refused to deal with the disease. Thats why now I am so damn proud to work for DELL and be doing this.


Help fight AIDS in Africa through the purchase of unique (PRODUCT) RED branded personal computers and a printer. Adding to the premium experience, all Dell (PRODUCT) RED PCs are powered by Windows Vista Ultimate (PRODUCT) RED. Dell is the exclusive partner for PCs and peripherals of (PRODUCT) RED. Dell (PRODUCT) RED products are now available at There will be more during the day.


Some details: With each purchase of a (PRODUCT) RED branded Dell personal computer including Windows Vista Ultimate (PRODUCT) RED, Dell and Microsoft will make a combined contribution of $50 to $80 – depending on the PC purchased – to the Global Fund. Purchase of a Dell (PRODUCT) RED printer generates a $5 Dell contribution. One hundred percent of the funds contributed go to Global Fund-financed grants in Africa.


An $80 contribution generated by the choice of a Dell (PRODUCT) RED all-in-one PC with Windows Vista Ultimate (PRODUCT) RED is equivalent to more than six months of life-saving antiretroviral treatment for an individual living with AIDS in Africa.


Dell (PRODUCT) RED products include:
XPSTM One (PRODUCT) RED - The elegant, simple and space-saving XPS One combines multimedia computing with high style, high-definition television and entertainment, and is a distinctive addition to any room in the home. Starting at $1,599. (Purchase contributes $80 to the Global Fund)
XPSTM M1330 (PRODUCT) RED - With a starting weight of just under 4 pounds and featuring an ultra-thin 0.9-inch profile, the award-winning XPS M1330 notebook features a high-definition 13.3-inch display, full-sized keyboard, built-in Wi-Fi and optional mobile broadband wireless for connecting on the go. Starting at $1,149. (Purchase contributes $50 to the Global Fund)
XPSTM M1530 (PRODUCT) RED - The XPS M1530 is a sleek and stylish 15.4-inch notebook that is loaded with premium features like built-in webcam and fingerprint reader, and design accents like touch-sensitive multi-media buttons and brushed aluminum accents. Starting at $1,149. (Purchase contributes $50 to the Global Fund)
948 All-in-One Printer (PRODUCT) RED – The 948 printer features easy-to-use fax, scan, copy and print functions and photo printing options – available with or without connection to a computer. Starting at $149. (Purchase contributes $5 to the Global Fund).


Check them out on Direct2DELL or at at www.dell.com/joinred or even a BestBuy store near you. Those RED notebooks are sweet....Lets all make a difference. Watch for more, here and around, like video I think, wink.


Thanks so much.

1 comment:

Geoff_Livingston said...

A feel good edition to the portfolio.